Second Place, Superior Position: How Informed Late-Movers Are Rewriting the Rules of Competitive Advantage
The enterprise obsession with being first to market has long overshadowed a more durable competitive truth: organizations that enter markets second—armed with richer, more precise intelligence—routinely outperform their pioneer counterparts. Across technology, financial services, and retail, the pattern is consistent and instructive. Timing is a tactic; intelligence is a strategy.